Our society tolerates gross unfairness every day. It tolerates misogyny, racism and the callous indifference to those born without privilege.

I think that most of us are programmed to process the little stories, the emotional ones, things that touch people we can connect to. When it requires charts and graphs and multi-year studies, it’s too easy to ignore.

We don’t change markets, or populations, we change people. One person at a time, at a human level. And often, that change comes from small acts that move us, not from grand pronouncements.

–Seth Godin