This NPR story is a Q&A with Daniel Willingham, author of newly released book Raising Kids Who Read. His top insight for instilling a love of reading in children? Model an active lifestyle of reading and loving it. Read what you love (fiction, magazines, New York Times editorials, biographies, etc…there are so many forms of reading and children need to know this too!) and talk about what you read (in developmentally appropriate ways, of course). Children learn to value what the key adults in their life demonstrate active value for. Teachers and parents can teach children to read (decode, make meaning, analyze, etc). They can also teach children to love reading.
K.I.S.S. (Keep It Simple, Schilly) 